And when you’ve already made the most-watched music video in the history of YouTube, then that’s just showing off.
The video, with it’s single, unbroken camera shot, took about a month and a half with around 55-60 people worked on the project in all. Eight “core builders” did the bulk of the design and building, with another 12 part-time builders and 30 recruits during the shooting to help reset the machine after each run.
It took more than 60 takes over two days to get right. There’s a making-of video here.
Genius. Collaborative Genius.