Ok, then. Go

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It’s one thing to do one insanely great music video. But it’s something else to do an even better video for the same song.

And when you’ve already made the most-watched music video in the history of YouTube, then that’s just showing off.

The video, with it’s single, unbroken camera shot, took about a month and a half with around 55-60 people worked on the project in all. Eight “core builders” did the bulk of the design and building, with another 12 part-time builders and 30 recruits during the shooting to help reset the machine after each run.

It took more than 60 takes over two days to get right. There’s a making-of video here.

Genius. Collaborative Genius.