The remade (and probably therefore rubbish) Omen is being released today because its the 6th of the 6th, 06. Theology as marketing. Interesting how so many things from the Bible seep into popular usage. 666 (the ‘number of the beast’ in Revelation) is one of the most obscure and least understood passages of the Bible, yet it crops up all over the place in popular culture â€” it was even in Doctor Who last week, and, I’ve just heard on the radio that the A666 into Bolton is called, rather cheerfully, ‘the Road of the Beast’. The attraction is probably due to the obscurity; it’s must be the earliest conspiracy theory in literature. ‘Let the one who has understanding calculate the number of the beast’ says John and all manner of nutters have been trying to do the sums ever since.